Who are we?

My name is José Antonio López, and I am passionate about my homeland. I grew up in Cieza and have dedicated my career to understanding and harnessing its potential. After years working in the consulting and communications sector, I realized that my true calling was to apply my knowledge to drive the development of my own community.

My project stems from the dual conviction that business growth and tourism promotion are two sides of the same coin. A strong local business attracts more visitors, and vibrant tourism benefits the city's entire economy. Therefore, my work focuses on creating synergies between these two worlds, using tools like the "Cieza en tu Mano" platform to give visibility to our work.